This is a fresh and new cosmetic company with a overseas background. The word “haseena” means “beautiful” in the poetic language of Urdu. This brand will provide consumers with various types of make-up and body care products including: skin care products, lip stick, eye-shadow, etc. Haseena aims to add their cosmetic products to existing department stores to ensure that the product is available in different locations. If the brand becomes reputable, the long-term goal is to open several stores similar to Sephora, offering make-up products and services provided by cosmetic specialists.